The Gambia’s leading Bank in the commercial banking industry on thursday launched a new product called Point Of Sale (POS) machine at the kairaba shopping centre along kairaba avenue in serrekunda.
The POS provides alternative payment method to cash when making a purchase and where in funds are withdrawn directly from the customer or the cardholder’s account. It also came with a debit card called Quick Cash which will be accepted by all exclusively selected shops, restaurants, supermarkets, and petrol stations.
With this product,Goods can be bought by its card and as well request for cash advance or cash back.
The POS service is an ideal product for all customers operating savings and current accounts with credit balances.
Speaking at the presentation ceremony at the Kairaba Shopping Centre along the Kairaba Avenue, Dudou Nyang, Marketing Manager at the Trust Bank said their customers can walk into any of the exclusively selected stores or merchant shops with the POS terminal to swipe, or may as well hand it to the cashier or teller to do so. “When the transaction is authorized and processed then customer authorizes the transaction by entering his or her pin”, he explained.
This service he added will also offer cash back facilities to customers, where a customer can withdraw cash with their purchase.
Mr Nyang used the occasion to remind all staff of the Trust Bank that the success of the service is entirely lies in their hands. “This is ours and hence we should be proud to have such a service for the convenience of our customers and also reduce our workload,” he implored.
He said the service is now available to all their customers and the application forms will be sent to all their Branches and agencies. He noted that they are now operating POS terminal at Kairaba Supermarket and their cards are acceptable.
“Please note that it is in the best interest of the bank that all accurate information about the POS is communicated to customers,” he informed.
Speaking earlier, Oreme Joiner, general Manager Trust Bank said the move is in fullfillment of the promised they made to the Gambian people. “As we want to bring banking very close to the doorsteps of our valuable customers and also making it very easy,” he noted.
Mr Joiner revealed that in their strive towards providing the best services to their customers, this is among one of the products they want to launch.
TBL’s General Manager used the ceremony to attractively called on those who are not banking with them to come and joine them.
For his part, Sulayman Hassan thanked Trust Bank for providing them the good will service.
Mr Hassan concored very well to the fact that with the introduction of this service will help them a lot to curb the bad practices undertook by criminals in presenting to them false cheques. He added that the advent of this modern technological device, its importance cannot be over emphasize.
POINT OF SALE SERVICE (SELLING POINTS) BENEFITS FOR THE CUSTOMERS
“As we are experiencing a relatively advanced payment system we also experience dramatic improvements and positive changes , which will conclude saying “ we are moving to a cashless society sooner than later”. The difficulties faced then now is the fact that paper currency and coins can also be bulky to transport and can be stolen.
It is also possible for clever criminals to produce counterfeit versions of bank notes. Therefore the POS system combats the above mentioned difficulties and facilitates efficiency, whereby payments can be affected without the physical movement of cash. This enables consumers or buyers to purchase goods by electronically transferring funds directly from the bank to a merchants account. Consumers who have access to the POS system can also view their account balances to avoid overdrawing.
BENEFITS TO THE MERCHANTS
POS system offers instan value, wherein cheque payments do not always provide instant value. It also relieves you (merchant) from the trouble of return cheques.
It facilitates efficiency, speedy transactions and certainly of payments. At the press of a button, the amount of purchase is deducted from buyers bank account. Electronic payment, already mean payment is private and secured.
Trust Bank has the widest branch networks and highest customer base, therefore with this quality it can offer you with more buyers which can boost up your business. If you (Merchant) happen to accept our offer we will surely have to add you up to our adverts and publicity which will end up drawing the attention of customers to shop according to what you’re offering. Capture every sales opportunity.