New Insurance Company in town ...As life insurance services get introduced

As the Gambia’s Insurance Industry continue to grow from strength to strength, couple with an increasing number of insurance service institutions in the country, another insurance company know as the Capital Express Assurance Company Gambia limited, which started operation in early August, this year, has also added its name to the long list of insurance companies.

The assurance company, which is a subsidiary of the Parent Capital Express Assurance company limited in Nigeria, the recent voted fastest growing life assurance company in Nigeria, and operates in five west African countries, the institution is the first insurance company in the Gambia that is licensed to provide a life insurance service to the nation.

Located at Sankung Sillah building on Kairaba Avenue, the institution is backed by a high cablire human resource base with a modern sophisticated technology, as well as the only insurance company for the first in the Gambia to include a customer service department in its operation.

Speaking in an exclusive interview with the Daily Observer, Mr Babukarr A Dandeh Njie, the managing director and chief executive officer of the assurance service company limited, said his company’s mission in the Gambia is to provide wealth management and risk protection services to atleast one member of every household where they are licenced to operate using the most sophisticated technology and man power. He added that his company want to decentralised quality insurance services throughout the length and breath of the country.

With the products and services available, Njie, noted that his company is sure of providing a world class insurance services, that will mark a turning point in the country’s insurance industry.

‘’We have products and services such as, credit life, group life insurance, individual life insurance, motgage protection, student welfare plan, and a host of other available products and services at the company,’’ he indicated.

According to him, his company comes for quality, and as such, they want to ensure that they dominate the country’s competitive insurance industry.

“In fact, that is why, we have already began a three-month in house training for our staff.  This is geared towards ensuring that we maintain quality because we belief that staff capacity building through training is the cornerstone of the success of any company,’’ Njie said.  He spoke of his company’s resolve to contribute to the ongoing poverty alleviation process through their available products and services.

Njie revealed that among their immediate plans is to establish their presence in Banjul, noting that since they began operation in August, this year, they are only continued within the kombos.  He also revealed that the company will be engaging in a lot of policy service reviews in a bid to ensure standard insurance services.

Cognisant of the fact that insurance service is not a priority for many people due to lack of awareness, Njie spoke of his institution’s commitment to embark on a vigorous sensitisation to the general public so as to create more awarenes about the positive impact of insurance.  He argued the general public to take a second look and get insured, noting that insurance is vital and goes a long way in improving lives.

Tejan Conteh, head of marketing at the company, expressed similar sentiments and added that their institution has strong background and recognition in the sub-region.  Conteh reiterated the point raised by Njie that the company will embark on a sensitisation process, which he indicated as among their they marketing strategies. He concluded by assuring that the assurance company will give a new look to the current trend of insurance in the country.