Gambian beauty industry at a glance

The word beauty means the combination of qualities that pleases the aesthetic senses or the intellect  and moral senses.The world of arts and beauty are synonymous.The word arts on the other hand mean the exhibition of human creative skills or its application.

The Gambian beauty industry is growing from trickle to a steady stream. The industry has undoubtedly registered unprecedented growth in recent years, thanks to the untiring and relentless commitment of erudite beauty and modelling agencies throughout the length and breadth of The Gambia.

Beauty and modelling agencies like the famous Gomez promotion,Lamin Saidy beauty and modelling agency, Fabec promotion, amongst other household name agencies really deserve commendation for their spirited and unwavering support geared towards the development, promotion and preservation of the arts and culture of beauty and modelling in the country.

Due observation must be directed to the  organisers of other related beauty pageants such as the annual Miss July 22nd ,initiated and exclusivelly sponsored by the Gambian leader,president Yahya Jammeh and supported by the Department of state for Education and other stakeholders in the development of education. This rare beauty contest that seeks to exhibits the talents and beauty of our school going girls, as part of efforts meant to prepared them for fututre challenges both intellectually and socially. Other beauty contests like the annual miss Bakau, Miss inter-school beauty contest among others also cannot be left behind in terms of their invaluable support towards sustenance of the spirit of arts and culture in the country.

This week,the arts and culture anchorman  gave analysis of the above stated caption, due to its importance and steady growth. He described both as  lucrative and intellectually orriented.  Special reference was made to the forth coming face of Africell, another leading GSM service providers in the Gambia. The art of beauty and creativity are interwoven or per say inseparable.

As a passionate and unshakable lover of the world of beauty and arts. I had already attended a couple of beauty pageants,however, the most beautiful aspect of the whole show is its exclusive and extensive exhibition of the spirit of our rich and deep rooted cherished traditional cultural norms and values,as well as other side attractions that goes with the programme.These side attraction activities are mostly very educative,inspiring  and interesting. Beauty contest in most cases served as an avenue for breeding talented and smart young queens and help inculcate a sense of self awareness. The old adage has it that, relax and beautiful minds normally live longer than the oppressed and hardworn ones.

The famous adage has it that, let us"human beings’’use the different gifts allotted to each of us by our creator, God the Almighty Allah. The above quotation further has it that,you are a  new creation,no one has ever been born who is just  like you,with your special combination of gifts and talents. Creativity is a way to use your gifts in order to bring about  introduction and  development of new things into the world. Creativity on  other hand  means a way to use the spark of God within you, it could also mean expressing new ideas and inventions such as arts, music, dance among others. In essence, creativity is  referred to as  a way to let the light of originality within you to shine out for the benefit of others.Creativity connects us with  beauty and our creator God.

According to the dispatched information relayed to the arts and culture desk ,from the office of the Africell on Kairaba Avenue has it that, the beauty pageant is a Gambian televised personality show, which began in 2007,the programme features a group of young female candidates drawn from all parts of the country.The programme according to the dispatch, is organised by Africell in collaboration with Beacon Interactive co,Ltd  and it  has registered huge success, thus became number one watched beauty pageantry in The Gambia.

The show accomodates  a  total of thirty  young  sparkling beauty queens, who competes on a weekly  showcase,  broadcasted on the GRTS, characterised by voting either through sending text message or dialling their individual contestant number. At  the end of the day the ,contestant with the highest number of votes emerges as the winner.

As it was the case last year,Miss Yamundau Leigh went home with a brand new 4X4 Kia Sportage car after beating all her rival competitors. This year too a brand new 4X4 Nissan Pathfinder or a scholarship awaits the  would be winner of the face of Africell.Activities marking the start of the programme were launched on 30th  of June 2008,said mr Peter, an official  of  Africell.


He spoke about the  Company’s mission to provide the highest level of reception and customer care service, thus proving their famous slogan bringing people closer through GSM solution.