Back and Next - Back and NextTourism and the Economy
Wednesday, December 24, 2008
Editor,
As The Gambia starts its tourist season this year in October 2008, I would like us to look at the importance of tourism in our national economy and the contribution of tourism multiplier in our economic development.
Tourism and the economy includes all the system and structures put in place by the state in the allocation and distribution of resources for the benefit of society. Like other industries, tourism affects the economy of arears like whether, regions, countries or continents where it takes place, and these are areas known as tourist destinations or receiving areas and many become dependent upon an inflow of tourism to sustain their economy.
From the generating areas, as the tourist take with them their money to spend in other places, this will represent a net loss of revenue from their countries and a gain to the receiving area.
The effect of the inflow of tourists between generating and receiving areas can be measured in providing employment, investment and development, balance of payment and income. Therefore, considering all these positive impact of tourism in the economy, the country’s tourism industry needs to look at the basic components of customer satisfaction for sustainability.
Any leisure organisation should sell their products and services in order to stay in business. To maximise sales, leisure and tourism organisations should ensure that their customers receive the best possible quality services in order to return. Happy, satisfied customers will ensure that repeat businesses are made and that leisure and tourism organisations meet their financial objectives.
Who is a satisfied customer? A satisfied customer is one whose needs are met, received value for their money and want to return for more. However, all these cannot be achieved without the support of The Gambia Tourism Authority (GTA). The GTA must be able to plan, direct, evaluate the tourism industry in such a way that developmental aspects will be of a continuous process for market growth.
Finally, I would like to seize this opportunity to remind all the stakeholders in tourism of good customer care services and give attention to customer satisfaction.
As The Gambia starts its tourist season this year in October 2008, I would like us to look at the importance of tourism in our national economy and the contribution of tourism multiplier in our economic development.
Tourism and the economy includes all the system and structures put in place by the state in the allocation and distribution of resources for the benefit of society. Like other industries, tourism affects the economy of arears like whether, regions, countries or continents where it takes place, and these are areas known as tourist destinations or receiving areas and many become dependent upon an inflow of tourism to sustain their economy.
From the generating areas, as the tourist take with them their money to spend in other places, this will represent a net loss of revenue from their countries and a gain to the receiving area.
The effect of the inflow of tourists between generating and receiving areas can be measured in providing employment, investment and development, balance of payment and income. Therefore, considering all these positive impact of tourism in the economy, the country’s tourism industry needs to look at the basic components of customer satisfaction for sustainability.
Any leisure organisation should sell their products and services in order to stay in business. To maximise sales, leisure and tourism organisations should ensure that their customers receive the best possible quality services in order to return. Happy, satisfied customers will ensure that repeat businesses are made and that leisure and tourism organisations meet their financial objectives.
Who is a satisfied customer? A satisfied customer is one whose needs are met, received value for their money and want to return for more. However, all these cannot be achieved without the support of The Gambia Tourism Authority (GTA). The GTA must be able to plan, direct, evaluate the tourism industry in such a way that developmental aspects will be of a continuous process for market growth.
Finally, I would like to seize this opportunity to remind all the stakeholders in tourism of good customer care services and give attention to customer satisfaction.
Author: by Sambou Dampha Senegambia
See Also - See Also